The Weeknd has cut ties with fashion giant H&M after the retailer was hit with accusations of racism following a recent ad campaign.
The advert in question featured a black child wearing a sweatshirt with the slogan “coolest monkey in the jungle” emblazoned across it.
In an announcement posted to Twitterearlier today (January 8), The Weeknd – who has modelled for the brand and sold his merchandise in its stores – said he was “embarrassed” by the photo.
“woke up this morning shocked and embarrassed by this photo,” he wrote. “i’m deeply offended and will not be working with @hm anymore…”
A spokesperson for H&M has since apologised over the image and has reiterated its commitment to “diversity and inclusion in all that [they] do”.
In an updated statement (via NME), H&M said: “We understand that many people are upset about the image. We, who work at H&M, can only agree.
“We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally.”
Calling the image a “mistake”, H&M also promised to “thoroughly investigate” why the ad made its way to print.